The popularity of AVC’s multimedia eBooks increased among international book lovers when the multimedia eBook series was presented during the International Book and Press Fair in Geneva, Switzerland, from April 26 to April 30, 2017.

Geneva International Book and Press Fair is the largest cultural and educational meeting in the world that is organized each year in Switzerland since 1987. It assembles international publishers and book lovers to meet at Geneva's Palexpo Exhibition Center to impart knowledge of the latest news and achievements in the sphere of books and printing. Thanks to the dedication and efforts of AGBU YP Geneva Chair and AVC Geneva Liaison Rubina Yacoubian Balyozyan, AVC’s state-of-the-art products drew in new public attention at this important international fair.

AVC had its stand in the Armenian pavilion, which displayed various books on Armenian history, culture and art—including AVC products that represent the latest and the most innovative offerings on Armenia to today’s generation of learners. Rubina Yacoubian Balyozyan demonstrated on spot the multilingual and multimedia support of the eBooks, as well as their rich content and captivating innovative features to the interested visitors.

Geneva International Book and Press Fair became another successful event in which public awareness was raised towards Armenian Heritage via the AVC multimedia eBook series.